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COMMUNITY

Tshimologong is an urban community of future thinkers reimagining digital innovation for a more equitable future. Curiosity and complex interdisciplinary challenges are what drive us to imagine new possibilities. Through research and ingenious collaboration we play, make, learn, incubate and innovate.

INCUBATION MEMBERS

Bookabook

WHO WE ARE

Sanele Khumalo (CEO)

Sanele has a degree in Accounting Science from University of South Africa and currently registered for CTA (Theory in Accounting), while also studying software programming with MIT Edx specializing in userexperience (UX) and customer psychology. He is a full-time entrepreneur.

THE BUSINESS

What do we do

Bookabook solves the problem of the high cost of academic textbooks by renting textbooks to students for a semester. Students get free delivery and collection on all rentals, helping them save up to 80% on textbook costs.

Business Sector

We are in the Education retail sector.

Target Market

We target college and university students in South Africa.

TESTIMONIALS

“In the past two years of product validation and growth, I have learnt a lot regarding how to focus on providing value and solving problems for customers instead of focusing on making money. Also the networking and mentorship I have received from Tshimologong has made the journey less lonely. It has helped us pivot from an online marketplace to focusing on rental. This offers students more value and helps us work more efficiently fewer resources.”