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COMMUNITY

Tshimologong is an urban community of future thinkers reimagining digital innovation for a more equitable future. Curiosity and complex interdisciplinary challenges are what drive us to imagine new possibilities. Through research and ingenious collaboration we play, make, learn, incubate and innovate.

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INCUBATION MEMBERS

Route 404

WHO WE ARE

Shaun Rodger le Ray (CEO)

Mechanical/ Electrical/ Piping Draughting Certification (African Academy)
Previously worked at Eaton Corporation and Transvaal Electrical motors
Completed Entrepreneurship program at the Branson Centre of Entrepreneurship

Route 404

WHO WE ARE

Lorenzo le Ray (Co-founder)

Currently employed fulltime as a Technical Manager at Geocycles (Kaalfontein) in the specification and management of purpose-built waste solutions for LafargeHolcim co-processing facilities.

THE BUSINESS

What do we do

Route404 is a bottom of the pyramid internet service provider (ISP) for small businesses and entrepreneurs. Be it web, cloud or VPS hosting; ADSL, mobile data or fibre; or our recently launched web-builder – our offering is simple enough for anyone to sign-up to, and start operating immediately. Route404 provides the underlying services to enable the digitization of small businesses.

Business Sector

Telecommunications

Target Market

Non-technical entrepreneurs (newly formed businesses) and existing business owners. Businesses who want to digitize their offerings and take their services online.

TESTIMONIALS

“In essence, I feel the programme is successful because it has helped me understand what investors (all forms including banks) would need to see in order for us to raise operational capital. It has also emphasized the value of finding, very early on, a perfect product market fit and how to get feedback while developing a product or service. To ensure you decrease the chances of a major failure later on.”